|
February 25, 2025 |
1:05pm - 1:30pm |
Understanding Consumers’ Experience with AI and Entertainment |
|
New research on consumers’ awareness and experience with AI and entertainment. Plus insights about CTV, advertising and viewership trends.
-
Jon Giegengack – Founder and Principal, Hub Entertainment Research
-
Will Richmond – Editor and Publisher, VideoNuze (interviewer)
|
1:30pm - 2:05pm |
Exploring How AI is Influencing CTV’s Effectiveness |
|
Learn how AI is influencing CTV advertising’s effectiveness, including audience targeting, planning, optimization and measurement. What are the current opportunities and the long-term potential for AI to drive incremental value in CTV for both advertisers and streaming services?
-
Bob Bress – VP, Head of Data Science, FreeWheel
-
Brad Epperson – AWS WW Business Development Lead for Monetization (Media, Entertainment, Games and Sports)
-
Jordan Greene – Co-founder and Chief Media Officer, Alpha Precision Media
-
David Nyurenberg – Director, Digital Video Product Development & Innovation, Rain the Growth agency
-
Jason Wiese – EVP, Strategic Insights and Measurement, VAB (moderator)
|
2:10pm - 2:45pm |
AI’s Capabilities Bring Benefits to CTV |
|
How is AI being implemented to benefit the CTV marketplace and what might be expected going forward? What are the new capabilities AI is enabling that add meaningful value to CTV?
-
Gerry D'Angelo – Senior Advisor, Marketing & Sales, McKinsey & Company
-
Asaf Greiner – GM, Protected by Mediaocean
-
Natasha Potashnik – Head of Data, Research & Measurement, Vevo
-
Kevin Weigand – VP, Partnerships, Video & Audio, dentsu Media US Investment Solutions
-
Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)
|
2:50pm - 3:25pm |
Interview with Paramount Global’s EVP, CTO and Head of Multiplatform Operations Phil Wiser |
|
Learn how media companies, including Paramount, are approaching AI and its ability to drive CTV and streaming opportunities.
-
Phil Wiser – EVP, CTO and Head of Multiplatform Operations, Paramount Global
-
Will Richmond – Editor and Publisher, VideoNuze (interviewer)
|
3:25pm - 4:00pm |
How CTV and AI are Creating Breakthrough Experiences |
|
This session will focus on AI’s transformative impact on content and contextual advertising experiences delivered to connected TVs. What are the key innovations driving breakthrough personalization, relevance and value?
-
Peter Crofut – Vice President, Business Development – Agencies & Brands, Wurl
-
Albert Lai – Global Strategic Industry Leader, Media & Entertainment, Google Cloud
-
Bharad Ramesh – CEO & Co-Founder, Aqxle AI
-
Marilois Snowman – Founding Partner and CEO, Mediastruction
-
Peter Csathy – Chairman, Creative Media (moderator)
|